Management -Marketing Environment in Pharmaceutical Industry in Transition Countries
نویسندگان
چکیده
منابع مشابه
Management -Marketing Environment in Pharmaceutical Industry in transition countries
Background: Management is a social process manifested on the market. Methods Rather than in an isolated vacuum, organizations operate in a complex dynamic environment. Organizations’ efforts are aimed at using business opportunities and averting (or neutralizing) dangers. Results: a substantial number of top organizations are engaged in continuous efforts to influence a large number of factors ...
متن کاملManagement -Marketing Environment in Pharmaceutical Industry in Transition Countries
Analyzing the functioning of pharmaceutical companies, Campbell (2005) views the moving forces on the demand side and defines them through three key roles: physicians as prescribes, final consumers or patients, and organizations as payers that cover the complete or part of the costs of pharmaceutical products. The purpose of business ethics is to establish a productive dialogue of parties with ...
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For nearly 25 years, Iranian Pharmaceutical market has been a closed and centrally controlled one. Although some initiatives have been introduced during the last decade, yet the system is characterized as a closed one and lacks real competition. The current situation of drug in Iran may be characterized as: Intense price control by the Drug Authority i.e. Ministry of Health Ban of d...
متن کاملA New Pharmaceutical Environment in Iran: Marketing Impacts
For nearly 25 years, Iranian Pharmaceutical market has been a closed and centrally controlled one. Although some initiatives have been introduced during the last decade, yet the system is characterized as a closed one and lacks real competition. The current situation of drug in Iran may be characterized as: Intense price control by the Drug Authority i.e. Ministry of Health Ban of d...
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ژورنال
عنوان ژورنال: Pharmacy & Pharmacology International Journal
سال: 2016
ISSN: 2379-6367
DOI: 10.15406/ppij.2016.04.00094